Baby I Love You Daze

Baby I Love You Daze is basically an advertisement for the confectionary company Lotte as well as a celebration of it's 70th anniversary. Directed by Rie Matsumoto who also did the magnificient Gotcha! music video and the style as well as the animation is very similar here as well. The music video focuses on the romance of two teenagers via chocolate, obviously as this is a ad for.......well chocolate. Nothing to say on the actual substance of the video as it's just a simple love story told visually. The visuals are a special treat to the eye from the slick transitions, and the many uses ofthe pixelated art style, it telling a story reflecting the story of the video as well. The song is as catchy as it can get, it being sang by the band Bump of Chicken which was also involved in Rie Matsumoto's other works. Overall: 9/10

First stumbled upon this music video, thinking it was a trailer on YouTube. Iwas presently surprised how cute it was, and my 1st intro to “Bump of Chicken”. - Art, (10 / 10): The thumbnail of the video caught me eye from because the lead boy & girl looked like “My Hero Academia”, so it wasn’t too surprising to see Studio Bones made this music video. The art for the other segments of the video had a nice range that still blended together really well and makes me want to rewatch it over & over again. - Story, (7 / 10): There’s not much story before “boymeets girl” crush confession with the characters from the other segments sort of cheering on the lead boy. It’s still cute tho. - Music/Sounds, (10 / 10): “Bump of Chicken” is always bringing bops that brighten up my playlist. So glad this introduced me to their music! - Character, (8 / 10): The initial lad boy and girl are adorable, no matter how brief their interactions were and made Jewish there was more of them. Even in the alternate version of the music video without the other characters, there’s not much of them interacting as much as I hoped. Besides that, it’s interesting that the characters from the different segments are different mascots for the chocolate brand featured in this music video. That fun fact my not mean as much to someone outside the Japan (like myself) but the switching & then merging of these segments makes this very rewatchable. - Overall, (8.8 / 10): Great Music Video for a Great Song & very loopable.